- $USD
- English (United States)
- Hire an Expert
- Get Support
If you are using WooCommerce for your business, do not overlook the opportunity to use WooCommerce product videos. Why?
93% of marketers nowadays nod, affirming that videos play a pivotal role in their marketing strategy. Meanwhile, 85% of customers stated that a brand’s video had allured them to buy a product or a service.
The verdict – The visual look of a product or service appeals more to a customer.
So, if you are using WooCommerce for your business, you should consider using product videos for better conversions.
Though users can insert one or more videos into the WooCommerce product image gallery, you don’t have the built-in support to create featured videos with WooCommerce.
This guide is all about the nitty-gritty of adding videos to your <a href="https://woocommerce.com/products/add-featured-videos-in-product-gallery/" target="_blank" rel="noopener">WooCommerce product video gallery</a>. But first, let’s look at some of the benefits of using videos with your products:
<h2>Why should you add videos to the WooCommerce Product Gallery?</h2>
You must be aware that creating high-quality videos for your product pages can be a costly affair, but facts tend to say a lot: 73% of the leads convert to sales if the product description supports a video. Hence by including videos, you’ll be sure to reap the benefits later with higher sales and generating more conversions.
<h3>What should you include in your Product Video?</h3>
Use plenty of product photography, ideally a 360° overview of your products showcasing every physical attribute.
<ul>
<li>The product dimensions allow viewers and prospective customers to know how big, heavy, or light your product is.</li>
<li>A call-to-action to your website and/or a follow on social media pages, etc.</li>
<li>Positive customer reviews and testimonials show why your product or service is better than your competition.</li>
<li>Your unique personality and take on things.</li>
</ul>
<h3>How long should your Product Video be?</h3>
If you have not already seen videos on YouTube, Vimeo, Dailymotion, or Facebook, you need to know the length and duration of an ideal product video. Here’s a round-up:
<ul>
<li><strong>Quick demo</strong>: anywhere from 15 seconds to 1 minute.</li>
<li><strong>Explainer</strong>: anywhere from 30 secs to 90 secs.</li>
<li><strong>Quick tutorial</strong>: If you’re publishing on short-form-friendly social media platforms like Instagram.</li>
<li><strong>In-depth tutorial:</strong> If you are a vlogger and for channels like YouTube, the duration of your video should be anywhere from 7 to 15 minutes.</li>
</ul>
<h2>Here are three major reasons to make video a part of your WooCommerce product gallery</h2>
<h3>1. Videos offer consumers with the much-desired details, intuitively</h3>
Try to place yourself in the shoes of a customer. Even after reading the detailed description of a product, a customer may still be filled with doubts. This makes sense because online purchase means zero possibility of a product trial. Hence, convincing becomes difficult. That’s when a video shows up to your rescue showcasing all the aspects of a product that a customer wants to know about.
Keep in mind that 10 seconds of videos leave more impact than 2000 words of details.
<h3>2. Videos promote SEO and enhance the ranking of your store</h3>
Google loves videos. Google loves videos more than blogs. The reason behind it is that customers prefer videos over blog posts. Hence, adding videos to your WooCommerce product will surely boost your store’s performance.
Add a product video, and it will enhance your reach and help you gain higher sales opportunities.
<h3>3. Videos help to retain consumers in the long run</h3>
With the attention span of consumers getting narrower, they prefer watching a video rather than absorbing paragraphs of details. Thus, if you create a video and edit it into a 3-5 minute video using a video editor, you will have a better impact on your consumers.
Also, it just takes around 0.05s for a buyer to make a buying decision on your website. So, the more you retain buyers, the greater your chance to boost your sales.
<h2>Three types of videos you need in your WooCommerce Product Gallery</h2>
<h3>1. Explainer videos</h3>
Explainer videos focus primarily on the “WHYs” and the “HOWs.” They tell your customers why they need your products and how the latter can help them get what they need. Most people watch an explainer video to know the details of a product or service.
<h3>2. Demo videos</h3>
80% of the people agree to buy an application, product, or service after watching a demo video. When you add a product video demonstrating the usage of a product, people will look forward to buying your product because after the why is answered; they look forward to knowing the “how”.
<h3>3. Tutorial videos</h3>
35% of people search for “How To” videos on YouTube. Hence, a product tutorial video takes your marketing to another level as it gives a detailed explanation of how your product works.
For instance, if your customer needs a WordPress content password protection plugin but doesn’t know their options. A quick YouTube will help them get familiar with the different brands, and they will choose your brand – because you posted a tutorial video.
The moment their questions are answered, the product attracts their attention.
Videos are just another way of saying that you care about your customer’s needs.
<h2>Why should you add a product video on the product landing page?</h2>
When you add a video to your product landing page, it increases your eCommerce sales by almost 80%. Studies have shown that 90% of users feel that a video about a product helps in their buying decisions.
When you add product gallery images, related videos can help you increase your website’s Google ranking. Visitors will now spend more time on your website than they would see an uploaded image. Thus, longer exposures build trust and alert search engines that your website has good content.
<h2><a href="https://woocommerce.com/document/2-0/add-featured-videos-in-product-gallery/" target="_blank" rel="noopener">WooCommerce Product Gallery Video Plugin</a></h2>
The official product video plugin from WooCommerce enables the addition of videos to your WooCommerce product gallery images. All you need to do is embed or upload the videos from Facebook or YouTube along with Vimeo or anywhere else. Just include a featured product single video or multiple videos on your product page.
Put the featured videos on the store’s listing and use custom video thumbnails. Some of the major features of the plugin are given below:
<h3>Features of WooCommerce Product Video:</h3>
With the plugin, you can:
<ul>
<li>Add related videos on all types of products.</li>
<li>Include a product video.</li>
<li>Add a video or multiple videos on the product page.</li>
<li>Play videos in the form of a popup, full screen, or from the page.</li>
<li>Upload or attach videos from famous websites.</li>
<li>Personalize the height and width of videos on the product page and shop page.</li>
<li>Use configurations for self-hosted videos and embedded videos.</li>
<li>Attach thumbnails for attached videos.</li>
<li>Select from two video gallery options (HTML LightBox as well as WooCommerce Style Gallery).</li>
</ul>
<h2>Add Featured Videos to your WooCommerce Product Pages</h2>
<h3>1. Add Product Featured Video</h3>
On the WooCommerce admin panel, go to Products and add/edit a product.
Now go to the Product Data section and click on the Featured Video tab. Here you will find the Enable Feature Video settings. Choose Enable / Disable this extension to enable it, which will then allow you to add featured videos, gallery videos, and eCommerce product variation videos. Videos run in the form of popups or on the same page. The product-featured video can be added from the edit page of the product.
<h3>2. Add Videos in the Gallery</h3>
The plugin helps you to include images as well as videos in the WooCommerce Product Gallery. You can personalize the thumbnail for every video in the product gallery to convey your message to your users before they play the video.
<h3>3. Add videos on the Listing Pages</h3>
It is your choice to display or hide a featured video from the WooCommerce listing pages. By default, the plugin displays the current image on the listing page after it has been configured to display the video on the product page.
<h3>4. Embed or upload videos</h3>
You can upload and embed videos from renowned websites such as Metacafe, YouTube, Vimeo, Dailymotion, or Facebook.
The WooCommerce Video Product allows you to upload videos in multiple formats such as WMV, FLV, MOV, AVI, MKV, MP4, and others.
<h3>5. Custom Thumbnail</h3>
Every attached or uploaded video can be customized with a thumbnail. The custom thumbnail videos are displayed in an appealing popup.
The extension, when enabled, the WooCommerce Product Video lets you run lightbox videos.
<h3>6. Popup Videos</h3>
The gallery videos are mostly available in a popup that can be customized with a thumbnail image.
<h3>7. Run videos from your shop page</h3>
Users can watch featured videos from the shop pages rather than going for a popup display. Videos can play on the entire screen once the “full-screen” option is clicked. However, videos with no thumbnails are displayed on-page, and those with thumbnails are seen in popups.
<h3>8. Add a video in the gallery to several products</h3>
You can add a featured product video in the image gallery and choose to include it in several products in one go. But, the videos can be added from product pages.