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Ever thought about why your WooCommerce store is still not up to the mark despite having a cool design and interface? It is because design is not the prime factor in making your website worth scrolling; it is the functionality that counts too.
Even if your WooCommerce store is serving the basic functionality, it still won’t be sufficient to impress your web users.
Here is why.
Because your website lacks some features that could elevate the overall experience of the store visitors, the first impression your web users have is lasting, and you should make the first impression a memorable one.
A website with the default WooCommerce features is not much different from any ordinary website and the profits generated won’t be any different. This is where the need for upgrading the website with WooCommerce plugins becomes apparent.
What Do Lasting Impressions Offer?
Baffled about what a simple plugin would do for your website? The simple answer is that it adds features that directly or indirectly improve the web user experiences, which in return offer multiple perks. We cannot deny the fact that user experience is one of the most impactful strategies to boost conversions and sales.
This is what a memorable user experience can offer:
- Better website traffic
- More conversions and sales
- Long-lasting relationships
- Increased customer retention
- Lowers the bounce rates
- Improved average stay time
- Builds brand loyalty and trust
If you succeed in achieving the aforementioned factors, you can without any doubt outperform your competitors and become the sole solution for your audience.
Top 8 WooCommerce Features For Improved User Experience
If making your online store a complete package is what you are aiming for, then you need to redo your website. Redoing does not mean development from scratch, but it refers to the improvements. In WooCommerce, these improvements are made possible with the best WooCommerce plugins.
Here are some features that you can add to your WooCommerce site with a plugin to improve the user experience.
1. Customization Opportunities
A WooCommerce store offering high levels of customization options for its users is quintessential. For instance, the customization of product pages by adding a grid view to display products in a grid or a list or offering custom product fields is one great example of customization.
It is high time to debunk the myths and old-school thoughts that customization of an online store only revolves around colors and appearance. Customization is acquired more the more you offer flexibility and options for the users to have a personalized buying experience.
2. Infinite Scrolling
Nothing can beat the slow website loads when it comes to messing up your web user experiences. A slow and lazy website is a repellent for your web users and they try to stay away from it. One of the aspects that contributes to slower websites is the loading of the product pages as the user keeps scrolling or jumps to the next page.
To counter issues like these, you can use an infinite scroll and AJAX pagination plugin on your WooCommerce site. This plugin will make the scrolling of your web page smooth with infinite scrolling or by adding pagination without reloading the page.
3. File Upload Options
This is one of the WooCommerce features that is not yet so popular among many online stores but has a significant impact on improving the website user experience. You surely will be confused about how a file upload option to WooCommerce can enhance the user experience, but trust me, it does.
Customers are always happy to get tailored solutions and services that cater to their specific needs. With a customer file upload option to your WooCommerce site, you are enabling the customers to share their preferences with image samples or in the form of a document.
4. Product Enquiry
The consideration phase of your target audience is critical and this phase leads them to the buying stage. But how will a first-time store visitor consider purchasing if they do not know much about your products? To make the store visitors more inquisitive and pass them down to the consideration phase of the sales funnel, a product enquiry form might work.
An enquiry form is not only required to build curiosity in your customers, but it is also a way to improve their experiences. By listening to their inquiries through SMS, email, or WhatsApp and offering them their information, you are gaining their trust in you.
5. Offers And Discounts
Since your customers are in search of a better alternative all the time, be the best of the best alternative for them. This can only happen when you provide your customers with various discount offers from time to time. These could be a free shipping discount for purchasing up to a certain amount.
You can also provide them with BOGO offers to keep them engaged and keep coming to your website. If you are interested in generating more and more traffic through these discounts, then a social sharing discount feature can be the best fit for your needs.
6. Easy And Quick Interactions
Your store visitors will always feel the need for your support and assistance whenever they are on your website. No matter how easy to use your website is, the user somehow needs your guidance and they want you to help them swiftly. As the significance of user experience has evolved over the past few decades, AI chatbots have become the ultimate solution for quick support.
Yet the user is looking for more and more guidance and that too from humans. When users are expecting this level of support, then a chat via WhatsApp feature is the best solution. With a WhatsApp chat WooCommerce plugin, you ensure faster communications and cater to your customer queries on time.
7. Order Cancellation
While customers canceling placed orders could hurt your sales, they are also somehow required to keep your customers happy and give them a better experience interacting with your website. There comes a situation when the user wants to cancel the order placed; you must have a solution to these needs as well.
To incorporate a customer order cancellation feature into your WooCommerce site, you will need an order cancellation plugin. However, you can make these cancellations conditional and dodge facing unnecessary order cancellations from non-serious users.
8. Order On WhatsApp
The more it is easier for the buyer to shop, the better experience they will have on your website. This is one simple formula that every online store needs to follow and implement religiously. We are living in the 4th industrial revolution and it is all about making things more advanced yet simple.
Since the serious buyers on your website appear with the intent to buy, why not make buying less painful for them? So, with an order on WhatsApp plugin, add the order button to your product page, shop page, or cart page. A popup will appear with certain fields to help the user place the order quickly.
Empower Your WooCommerce Store With These Features!
If you are struggling to provide a seamless, smooth, and memorable experience to your WooCommerce users, then you have to find a viable solution. The solution is the best WooCommerce plugins that have the potential to add features that pave the way for a better user experience. So, go with this option if you are in quest of one to improve the user experience.
Frequently Asked Questions
Do customer experiences contribute to sales?
For many, the customer experiences might not matter, but they play a vital role in maximizing your overall sales. A better user experience leads to complete checkouts and lower abandonments, which eventually boost sales.
Do WooCommerce plugins improve user experience?
Yes. But only if the plugin comes with some features and functionalities that add to an improved customer experience. Integrating one such plugin can be a game changer for your online store.
What are the features of the best WooCommerce plugin?
Although the features of the plugin vary depending upon the basic functionality it is developed for, the best plugin will be secure and compatible.