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Is your WooCommerce checkout complex and lengthy? It surely needs fine-tuning and optimization to cut down on deteriorating sales and conversions.
Out of all the store visitors, only 15% will complete the checkout process, and according to the statistics by Baymard, 70.19% abandon carts. You could be among these websites if you do not optimize your checkout immediately.
Want to convert the 70.19% abandonment into conversions and sales?
Cart abandonments due to unoptimized checkouts are the prime source behind damaging your online sales, which needs tuning.
If you are unaware of how to optimize your checkout page, then here is a succinct display of the things you can do:
- Customized Checkout Fields
- Remove Unwanted Checkout Fields
- Enable Autofill and Suggestions
- Payment Method Exclusivity
- Display a Checkout Progress Bar
- Add a Popup or Side Cart
- Prioritize Checkout Security
- Make The Cart Items Editable
- Enable Checkout Expiry Sessions
Keep reading this blog to get a deeper understanding of the significance of optimized checkout pages and how to achieve one effortlessly.
Top 9 Checkout Page Optimization Hacks For WooCommerce
Here are all the hacks you need to learn and practice to have an optimized and user-friendly WooCommerce checkout page.
1. Customized Checkout Fields
Do not stick to the default checkout fields and opt for customization. To customize WooCommerce checkout fields, you must edit or remove the already existing fields. Even adding new fields that are more relevant can also help.
Custom checkout fields offer these benefits:
- Improve customer experience
- Simplify checkout page
- Display or hide fields conditionally
Example:
Simplifying checkout fields can increase the conversion rates by 12% and a real example of this is SkyGeek. This aviation retailer improved their conversions and sales by customizing the checkout fields. These improvements came with improvements in customer satisfaction and a better buying experience.
2. Remove Unwanted Checkout Fields
Optimization is all about making your checkout pages relevant and to the point. There is no need for excessive and elaborate checkout fields if you are getting your required information through fewer fields. In this regard, removing unnecessary checkout fields is a useful hack.
To remove the fields:
- Use a checkout field editor plugin— highly recommended
- Custom coding— requires technical skills and is less preferred
Example:
Marcus Taylor discusses the impact on lead generation by shortening the long checkout forms for the launched online calculator. It was estimated that approximately 53% of site visitors are converted into leads with this initiative.
This moment was only possible to witness because the complex checkout form was simplified into simple and useful steps with no unnecessary fields.
Watch the video to learn how to customize WooCommerce checkout fields!
3. Enable Autofill and Suggestions
Autofills and product suggestions or recommendations are another way to optimize your WooCommerce checkouts. If you want to cross-sell and upsell, then product recommendations are a must. Also, to make the checkout process less time-consuming, enable autofills.
Enable autofill for:
- Address fields
- Coupoun and discount fields
- Name, phone number, and email address for frequent buyers
Example:
Consider a user who has added a few or more items to the cart and they have landed on the checkout page. Now the user is expecting a more efficient checkout, which is impossible when they have to fill in every detail manually.
At least 26% of customers abandon the cart due to lengthy checkouts and the process becomes time-consuming when it has no autofill features.
4. Payment Method Extensivity
Having one payment gateway at your checkout is not sufficient; make the payment methods extensive. Optimize your checkout page for multiple payment options and methods so that the web user is not leaving the cart just before the checkout.
The benefits of multiple payment methods are:
- Improved shopping experience
- Lower cart abandonment rate
- Improved brand image and reputation
Example:
The surge in conversion rates is real for WooCommerce sites with extensive payment options. For instance, Fintech magazine shares the conversion rates for a website with more than four payment options are 67% compared to a website with one method of payment, which is only 54%.
6. Checkout Page for Mobile Devices
If your checkout pages do not appear to be the same on mobile devices or aren’t mobile-friendly, then you need to optimize them. Your mobile users will leave the checkout process immediately if the checkout page is not optimized for mobile.
To make the checkout page mobile-friendly:
- Simplify the checkout form and fields
- Opt for a simple and optimized layout
- Optimize the button and icon size, if any
- Enable autofill
Example:
Let’s compare two websites; one has a mobile-responsive checkout and the other does not. Which of the websites do you think will generate more sales? Definitely the website that is mobile responsive.
Approximately 56% of sales come from mobile devices and you do not want to compromise on these numbers.
7. Prioritize Checkout Security
Optimization of the checkout page for your WooCommerce is incomplete without a secure checkout process. To build trust in your customers and make them proceed with the checkout process, offer maximum security. The security at checkout comes with secure payment options and gateways.
To enhance checkout security:
- Add an SSL certificate
- Secure payment gateways
Example:
The Baymard Institute states that 17% of cart abandonments happen due to customers having trust issues with the payment gateways. If the customer is not willing to share their credit card details, there is no way they are making a purchase.
8. Avoid Distractions
Cut the WooCommerce checkout page clutter and make it less distracting for your customers. A lot of things happening on your WooCommerce site result in cart abandonment. The best way to cut the clutter is by simplifying the checkout process.
To simplify the checkout process, you can:
- Add custom checkout fields
- Remove unnecessary fields
- Edit the existing fields
- Use more radio buttons and checkboxes
- Cut down the overall process into simpler steps
Example:
If 7 out of 10 buyers abandon the cart without checkout, then the contribution of distractions is also there. For instance, a website with too many things going on on the checkout page is more likely to distract the customers.
By removing the distractions, you are diverting your customer's attention towards the checkout completion.
9. Enable Checkout Expiry Sessions
This hack of optimizing your WooCommerce checkout becomes mandatory when you have exclusive products. Exclusive products have a higher potential to generate sales and profit for your online store. To restrict customers from holding onto these exclusive items in the cart without checking out, you must introduce a checkout expiry session.
The benefits of checkout expiry sessions:
- Generate more sales from exclusive products
- Prevent customers from holding on to products without purchase
Example:
Let’s just take an example of an eCommerce store that sells exclusive products more often. For instance, Louis Vuitton is one of the brands selling exclusive and limited products. In situations like these, adding a checkout expiry session is crucial for restricting customers from holding onto items in their carts for too long without any purchase.
This practice will help in maximizing sales by avoiding out-of-stock issues for potential users and reducing bounce rates below 40% or even a smaller figure.
Optimize for Better Revenue!
Are you looking for ways and methods to optimize your checkout page? Then, follow all these mentioned hacks—customizing checkout fields, simplifying them, securing the checkout process, offering multiple payment options, mobile-optimized checkouts, minimal distractions, and more—to see the magic. To exceed the average conversion rates from 3.3% to the maximum, you need an improved WooCommerce site with optimized checkout. So, get a plugin integrated.
Frequently Asked Questions
What is checkout page optimization?
Checkout page optimization for the WooCommerce solution refers to the simplification of the checkout field forms that take too long for the users to fill. Optimizing is all about cutting these fields short and displaying only the relevant ones.
Why optimize the WooCommerce checkout page?
To keep your customers happy and offer them a better shopping experience, you have to optimize the checkout page. Unoptimized checkout pages increase the cart abandonment rate.
Are there plugins to optimize checkout?
Yes, plugins like WooCommerce custom checkout fields are the ones you can rely on to optimize your checkout page to a great extent.