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10 Proven Strategies to Boost eCommerce Conversions and Drive Sales
August 4, 2023,
As an e-commerce business, you know that attracting customers to your online store is essential. But it's not enough to just get people to visit your site. You also need to convert them into sales There are two main ways to grow revenue for your eCommerce store, increase traffic and optimize your store for more conversions and sales.
The number of visitors you get is important, but it's not the only thing you need to do. No matter how much traffic you have, if your store isn't optimized for conversions, you'll miss out on sales. There are some tried and tested strategies that can help you boost your sales and grow your business. Whether you're just starting out or you're already an established eCommerce store. So let's take a look at some of the strategies.
User experience is one of the most important factors which contribute to increased conversion. Customers can navigate, identify products, and complete purchases more easily when the website is user-friendly and intuitive. A user-friendly interface includes clear and well-organized menus, visible search tools, and easy checkout processes.
Most of the customers are eager to find the product quickly. You can ease the navigation process for customers by utilizing the product filter. It can help customers to find the desired more effectively and purchase. You can use the product filter plugin or enable widgets.
You can also make sure to increase the speed of your website. Slow loading negatively affects your website. Making customers wait can result in their change of mind. However, you can improve your site speed by optimizing the code and product images or also can enable lazy loading.
Engaging product pages can attract customers to engage with your product. Presentation is the key, as an optimized product page can impact positively your product presentation. Use clear and concise product descriptions and should convey the product features.
You can also optimize your product images which can help customers easily gather information about your product. Using high-quality and multi-angle images can be effective. The product gallery slider for WooCommerce allows you to easily display multiple images of a product for your customers.
Uploading product videos is one of the most efficient strategies to increase your conversion rate. According to a study, 73% of customers are likely to purchase a product after watching a video, and product pages with videos have 37% more conversion. With the help of plugins like WooCommerce product video gallery, you can upload or embed product videos.
Customer reviews can improve and gain the trust of your new visitors. It encourages them to purchase your eCommerce store. It not only shows the quality and credibility of your store as a brand but is also one of the factors in improving your search engine rank.
Reviews can provide essential information to your product pages. When customers share their positive experiences with a product, they create an opportunity to influence visitors to your store. You can enable reviews on your website to drive more sales.
Social proof is one of the deciding factors to convert engagement into conversion. By enabling product reviews you can boost your store sales. You can also lure customers to give product reviews by offering them incentives. WooCommerce product review plugins can help you get started with enabling reviews on your eCommerce store.
Discounts are the best way to encourage customers to purchase the product. With time-limited discounts, you can create urgency in your customers. It helps you boost your conversion rate and sales. Allowing your users to purchase products at a comparatively low price will also gain their trust.
There are a few things you can do to motivate customers to buy. You can include a sale that's only available for a limited time or a discount that's only available for a certain number of customers. You can enable sales or discounts on your products easily with the help of plugins such as the WooCommerce discounts plugin.
When you apply a discount or sale on your website, make sure to share it on your social media channels or other channels. By doing so, you will attract more customers to your eCommerce store and improve your engagement, which could result in increased sales.
Most of the customers tend to abandon their carts just because of high shipping costs. By providing free shipping, you can encourage customers to complete their orders. It also gives the store a psychological advantage to store over customers. This could be offered as an added value to the customers.
Some of the stores display shipping prices at the check, which results in cart abandonment. You can display the WooCommerce free shipping bar on the shop or product page. This can be achieved by WooCommerce free shipping plugin.
Because there is no delivery fee, it may encourage customers to make a purchase. You may also motivate clients to meet certain criteria, such as purchasing a certain item or quantity of items. This will increase your sales as well. The previously mentioned plugin could assist you in configuring free delivery and conditions.
The checkout process is a critical stage where customers decide whether to complete their purchase or abandon their carts. If the checkout process is too complicated or time-consuming, customers are more likely to abandon their carts and leave your store without making a purchase.
Optimizing the checkout page is essential for boosting conversions in an eCommerce store. You can easily optimize your checkout page with the help of the WooCommerce checkout field editor. It will help you add custom fields and also empower you to edit default fields according to your preferences.
Many people are unwilling to sign up to purchase the products. As a result, you can provide a guest checkout option so that customers can complete their purchases without creating an account. A streamlined checkout process can boost your eCommerce conversion rate and sales.
Abandoned cart emails are one of the most effective ways to boost your conversion. Sending targeted abandoned cart emails can help bring customers back to complete the transaction. It functions as a friendly reminder to customers about the things they are considering purchasing.
Customers are sometimes distracted or forced to leave unexpectedly, and these emails help refocus their attention on ensuring purchase. One of the most effective ways to send an abandoned cart email is to use personalized emails. You can address them by name and provide specifics about the products they left in their cart.
Abandoned cart emails will always be effective when you include exclusive offers or discounts. It will encourage them to purchase the abandoned product. There are a few plugins that can assist you in sending abandoned customized emails. They could also enable you to send scheduled emails to customers.
Upselling, cross-selling, and bundling are three sales strategies that can be used to boost e-commerce store conversions. These strategies can help to increase the average order value and encourage customers to make additional purchases. Upselling recommends a higher-priced product to a customer who is already considering making a purchase.
Cross-selling involves suggesting complementary or related products to the one the customer is already buying. It encourages clients to look into other things that could improve their primary product. However, bundling enables you to combine two or more products and sell them as a single unit.
All three of these strategies can be effective in increasing your average order value. To use these strategies effectively, it's important to understand your customers and their needs. Meanwhile also making sure that your recommendations are relevant and timely.
Mobile responsiveness is essential for boosting eCommerce store conversion rates. With more and more people using their smartphones and tablets to shop online, it's crucial to provide a seamless and user-friendly experience for mobile users.
According to a study, in 2022 over 72% of all online traffic came from mobile devices. This means that if your store isn't mobile-responsive, you're missing out on a huge sales potential. Mobile users are more likely to abandon their carts than desktop users because it can be more difficult and frustrating, especially if the store isn't mobile-responsive.
Responsive designs encourage better customer engagement. You can improve your eCommerce store responsiveness by optimizing images, layout, and checkout process. To make sure that your website is responsive you should test on a variety of devices.
Providing real-time support to your customers can help you boost your eCommerce store sales. You can answer their questions, and resolve their issues resulting in encouraging them to complete their purchase.
Live chat can help you reduce cart abandonment by giving customers the opportunity to ask questions and get help before they abandon their carts. Offering a live chat option is a way to show that your store values customer satisfaction.
You can enable live chat on your eCommerce store with the help of plugins. Some plugins such as WooCommerce chatbot and WooCommerce WhatsApp chat plugin, can help your customer easily communicate with the related person.
1. User Experience
User experience is one of the most important factors which contribute to increased conversion. Customers can navigate, identify products, and complete purchases more easily when the website is user-friendly and intuitive. A user-friendly interface includes clear and well-organized menus, visible search tools, and easy checkout processes.
Most of the customers are eager to find the product quickly. You can ease the navigation process for customers by utilizing the product filter. It can help customers to find the desired more effectively and purchase. You can use the product filter plugin or enable widgets.
You can also make sure to increase the speed of your website. Slow loading negatively affects your website. Making customers wait can result in their change of mind. However, you can improve your site speed by optimizing the code and product images or also can enable lazy loading.
2. Optimize Product Pages
Engaging product pages can attract customers to engage with your product. Presentation is the key, as an optimized product page can impact positively your product presentation. Use clear and concise product descriptions and should convey the product features.
You can also optimize your product images which can help customers easily gather information about your product. Using high-quality and multi-angle images can be effective. The product gallery slider for WooCommerce allows you to easily display multiple images of a product for your customers.
Uploading product videos is one of the most efficient strategies to increase your conversion rate. According to a study, 73% of customers are likely to purchase a product after watching a video, and product pages with videos have 37% more conversion. With the help of plugins like WooCommerce product video gallery, you can upload or embed product videos.
3. Reviews and testimonials
Customer reviews can improve and gain the trust of your new visitors. It encourages them to purchase your eCommerce store. It not only shows the quality and credibility of your store as a brand but is also one of the factors in improving your search engine rank.
Reviews can provide essential information to your product pages. When customers share their positive experiences with a product, they create an opportunity to influence visitors to your store. You can enable reviews on your website to drive more sales.
Social proof is one of the deciding factors to convert engagement into conversion. By enabling product reviews you can boost your store sales. You can also lure customers to give product reviews by offering them incentives. WooCommerce product review plugins can help you get started with enabling reviews on your eCommerce store.
4. Time-limited discounts
Discounts are the best way to encourage customers to purchase the product. With time-limited discounts, you can create urgency in your customers. It helps you boost your conversion rate and sales. Allowing your users to purchase products at a comparatively low price will also gain their trust.
There are a few things you can do to motivate customers to buy. You can include a sale that's only available for a limited time or a discount that's only available for a certain number of customers. You can enable sales or discounts on your products easily with the help of plugins such as the WooCommerce discounts plugin.
When you apply a discount or sale on your website, make sure to share it on your social media channels or other channels. By doing so, you will attract more customers to your eCommerce store and improve your engagement, which could result in increased sales.
5. Free Shipping
Most of the customers tend to abandon their carts just because of high shipping costs. By providing free shipping, you can encourage customers to complete their orders. It also gives the store a psychological advantage to store over customers. This could be offered as an added value to the customers.
Some of the stores display shipping prices at the check, which results in cart abandonment. You can display the WooCommerce free shipping bar on the shop or product page. This can be achieved by WooCommerce free shipping plugin.
Because there is no delivery fee, it may encourage customers to make a purchase. You may also motivate clients to meet certain criteria, such as purchasing a certain item or quantity of items. This will increase your sales as well. The previously mentioned plugin could assist you in configuring free delivery and conditions.
6. Optimize the Checkout Page
The checkout process is a critical stage where customers decide whether to complete their purchase or abandon their carts. If the checkout process is too complicated or time-consuming, customers are more likely to abandon their carts and leave your store without making a purchase.
Optimizing the checkout page is essential for boosting conversions in an eCommerce store. You can easily optimize your checkout page with the help of the WooCommerce checkout field editor. It will help you add custom fields and also empower you to edit default fields according to your preferences.
Many people are unwilling to sign up to purchase the products. As a result, you can provide a guest checkout option so that customers can complete their purchases without creating an account. A streamlined checkout process can boost your eCommerce conversion rate and sales.
7. Abandoned Cart Emails
Abandoned cart emails are one of the most effective ways to boost your conversion. Sending targeted abandoned cart emails can help bring customers back to complete the transaction. It functions as a friendly reminder to customers about the things they are considering purchasing.
Customers are sometimes distracted or forced to leave unexpectedly, and these emails help refocus their attention on ensuring purchase. One of the most effective ways to send an abandoned cart email is to use personalized emails. You can address them by name and provide specifics about the products they left in their cart.
Abandoned cart emails will always be effective when you include exclusive offers or discounts. It will encourage them to purchase the abandoned product. There are a few plugins that can assist you in sending abandoned customized emails. They could also enable you to send scheduled emails to customers.
8. Upsell, Cross-sell, and Bundles
Upselling, cross-selling, and bundling are three sales strategies that can be used to boost e-commerce store conversions. These strategies can help to increase the average order value and encourage customers to make additional purchases. Upselling recommends a higher-priced product to a customer who is already considering making a purchase.
Cross-selling involves suggesting complementary or related products to the one the customer is already buying. It encourages clients to look into other things that could improve their primary product. However, bundling enables you to combine two or more products and sell them as a single unit.
All three of these strategies can be effective in increasing your average order value. To use these strategies effectively, it's important to understand your customers and their needs. Meanwhile also making sure that your recommendations are relevant and timely.
9. Mobile responsiveness
Mobile responsiveness is essential for boosting eCommerce store conversion rates. With more and more people using their smartphones and tablets to shop online, it's crucial to provide a seamless and user-friendly experience for mobile users.
According to a study, in 2022 over 72% of all online traffic came from mobile devices. This means that if your store isn't mobile-responsive, you're missing out on a huge sales potential. Mobile users are more likely to abandon their carts than desktop users because it can be more difficult and frustrating, especially if the store isn't mobile-responsive.
Responsive designs encourage better customer engagement. You can improve your eCommerce store responsiveness by optimizing images, layout, and checkout process. To make sure that your website is responsive you should test on a variety of devices.
10. Live Chat
Providing real-time support to your customers can help you boost your eCommerce store sales. You can answer their questions, and resolve their issues resulting in encouraging them to complete their purchase.
Live chat can help you reduce cart abandonment by giving customers the opportunity to ask questions and get help before they abandon their carts. Offering a live chat option is a way to show that your store values customer satisfaction.
You can enable live chat on your eCommerce store with the help of plugins. Some plugins such as WooCommerce chatbot and WooCommerce WhatsApp chat plugin, can help your customer easily communicate with the related person.