How To Reduce WooCommerce Cart Abandonment & Why?

A web user showed up, scrolled through your website, added a few products to the cart, and left without checking out. Curious to know the possible reasons for this behavior? 

Before we dig deeper into the reasons and solutions for these abandonment rates, it is pivotal to know what cart abandonment is. Cart abandonment happens when a customer comes to your website, adds items to the cart, and then leaves without completing the checkout process or placing any order. 

The reasons for cart abandonment could be:

1. Lengthy checkout processes 
2. Slower loading time
3. Hidden costs
4. No shipping discounts
5. Any distraction or change of mind
6. No payment flexibility 
7. Website security concerns
8. No Mobile Responsiveness
9. Lack of trust 

We will discuss each of these reasons in detail in the coming paragraphs to help you reduce the cart abandonments for your WooCommerce site.

So, keep reading. 

Top 9 Ways to Reduce WooCommerce Cart Abandonment 

Knowing the reasons for increased cart abandonment for your WooCommerce store is not enough; you must get to the root cause of these issues and rectify them. If you want to minimize these problems and maximize sales opportunities, then here are all the ways you can consider.

The effective ways to reduce cart abandonment for WooCommere websites are:

1. Avoid Hidden Costs

If your checkouts are not transparent, then you need a lot of improvements. Unexpected and hidden costs are vital reasons why a lot of web users abandon the cart before they make a purchase. With custom WooCommerce checkout fields, with each additional field having pre-defined pricing, you can avoid such issues. 

2. Mend Slow Website

Are your websites slow with poor performance? This could also be one of the reasons for increased abandonment rates. Identify the performance loopholes, fix them, and make your website performance-effective. The users will be offended if the website takes too long for them to checkout, resulting in abandoned carts. 

3. Avoid “Create an Account” Requirements

Web users are always hunting for websites that are easy on them and do not consume a lot of their time. In this regard, the checkout process has to be optimized, and unnecessary steps must not be asked for. For instance, websites with a checkout process asking for the “create an account first” option always have higher abandonments than the others. 

4. Avoid Higher Shipping Costs

An unexpected rise in the shipping cost is one of the reasons behind the projection of the cart abandonment decision. To prevent your customers from making these harsh decisions, limit and avoid unexpected shipping costs and if possible, display free shipping options. Apart from the checkout process complexity, shipping costs are the major reasons for cart abandonment. 

5. Simplified Checkout Processes

You can minimize the cart abandonment ratio by simplifying the checkout process. With a checkout field editor, you can optimize your checkout page. Unfortunately, default WooCommerce checkout fields are not optimized, which makes the overall process lengthy and overwhelming. To overcome issues like these, you need to get the best WooCommerce checkout field editor plugin. 

6. Develop Trust In Your Customers

Win your customer’s heart and trust and you will eventually succeed in meeting your sales goals and the revenues you dream of achieving. What else could work perfectly to build this trust in your customers rather than offering them the benefits they crave? For instance, cart discounts and giveaways not only boost your sales but also build trust in your customers.

7. Limited Payment Options

Limited payment options are pushing a lot of your customers away and the potential to generate more sales for your online business is affected very badly. To avoid these issues, you should offer multiple payment options and payment options that are secure. The user must sense security when sharing their credit card credentials; otherwise, get ready for another cart abandonment. 

8. Do Not Forget To Send Email Reminders

The cart abandonment is not always deliberate and informed; sometimes the customer gets so distracted and busy somewhere else that they forget to checkout. To minimize abandonments due to these reasons, you must send customized email reminders to the customers. Notify them about where they have left and send them a cart link so that they can access it directly and checkout. 

9. Enable Clearing Cart

You read that right. Offering a clear cart session can also reduce the cart abandonment rates. There are times when the user has added too many items to their cart and they want to buy a few. In this regard, you can always set a cart limit to limit users from adding excess items. But you should also let the customers clear their cart with just one click instead of removing unwanted items one by one to start all over again. 

Why Reduce Cart Abandonment for WooCommerce?

Let’s identify the reasons for avoiding increased cart abandonments and keep it to the lowest as much as possible for your WooCommerce site’s good.

1. To Generate More Revenue

Want to get the most out of your WooCommerce store and meet your dream sales targets? Well, who doesn’t? However, these improved profits and sales are impossible to achieve when the cart abandonment rate is high. 

These revenues are improved by:

• Increasing conversion rates
• Improved sales
• Better shopping experiences

2. To Offer A Better Shopping Experience

One of the major reasons behind increasing cart abandonments for your website is the poor experience offered to your customers. By reducing the abandonment rates, you are eventually paving the path for an improved shopping experience.

Here is how a better shopping experience is offered:

• Reducing the checkout time
• Reducing the checkout complexity 
• A streamlined checkout process

3. Outperform Your Competitors

Why let your competitors win when you are sufficient for your users? One of the prominent reasons for reducing abandonment rates is to stay ahead of your competitors. Your customers will prefer to buy from you if you are better compared to any other option available. 

Outperform your competitors by:

• Improving the service quality
• Improving the checkout speed
• Improving the ease of checking out 
• Offering multiple payment options

4. Build and Maintain Brand Image

Reputation and brand image count too when improving sales is the concern. Customers are less likely to buy from brands that have a poor image and have so many unhappy customers and users. The reason why many people are abandoning the cart is because of the poor experiences they face, which eventually leads to a poor brand image. Reduce cart abandonment for a better brand identity.

To maintain your brand image, focus on:

• Improved service and product quality 
• Offer unforgettable user experience
• Prioritize your web users and their needs

5. Reduce Customer Acquisition Costs

Acquiring new customers is always energy-consuming, tough, and expensive compared to retaining customers. When you fail to maintain the quality of your services and the cart abandonment rates keep increasing, there is no way you can retain your customers for long. This way, your cost of customer acquisition keeps increasing and becomes a burden for your online store. 

To reduce customer churn you have to:

• Reconsider how your website behaves
• The reasons behind cart abandonment 
• Improve your website functionality 
   

Key Takeaway!

Increased cart abandonment rates rip your online store’s progress and prosperity into shreds and pieces. It not only affects your sales and revenue but also puts your brand reputation at risk, which you must not let happen.

 To limit these issues, pay attention to the reasons behind them and then make improvements to your WooCommerce site. To make these improvements, nothing can work better than a WooCommerce plugin. So, make sure to get your desired and relevant and the best WooCommerce plugin now.

Frequently Asked Questions

What is cart abandonment in WooCommerce?

Cart abandonment in WooCommerce refers to the carts that are left and abandoned without completing the checkout process. 

What is the cart abandonment solution?

As there are multiple reasons behind abandonment rates for your WooCommerce store, the solutions will also vary. But with WooCommerce, you can limit these issues by improving your website with the best WooCommerce plugins. 

Why should I take cart abandonment seriously?

Cart abandonment is threatening and concerning and you must take it seriously if you want your online store to prosper and evolve. Increased abandonments affect your sales and brand reputation. 

Does cart abandonment affect my sales?

Yes, and it affects the sales greatly. If you want your sales graph to be inclined, then keep the cart abandonment rates to a minimum, or most preferably zero.