How to Add a Video to Your WooCommerce Product Gallery to Increase Sales?

<em>Are you trying to find a way to add videos to your WooCommerce product gallery alongside images? In this guide, we will learn how to do it.</em> The objective of any product page is to engage customers and convert visitors into buyers. Videos can offer more details and help create appealing product pages. When it comes to WooCommerce, you can add CTAs, product descriptions, reviews, and of course, product images. In today’s competitive marketplace, it is important to stand out from your contemporaries. Most customers prefer to look at product videos before making a purchase, therefore it is imperative to add videos to the product gallery. <h2>Why you should Add Product Videos to your WooCommerce Product Gallery?</h2> If you are still wondering why you should <a href="https://woo.com/document/2-0/add-featured-videos-in-product-gallery/" target="_blank" rel="noopener">add product videos to the WooCommerce gallery</a>, then have a look at these statistics issued in a <a href="https://www.wyzowl.com/video-marketing-statistics-2019/" target="_blank" rel="noopener">WyzOwl Report</a>. <ul> <li>68% of shoppers prefer to learn about a new product or service via a short video.</li> <li>79% of customers said that they bought a product or service after seeing the product video.</li> </ul> In light of these numbers, you can easily understand how impactful product videos can be. By adding videos to your WooCommerce gallery, you can represent your products in a more informative and detailed manner. Let's list down all the benefits that you can get by displaying product videos on your eCommerce store. <ul> <li>Product videos allow you to offer more information in a quick and informative way.</li> <li>It helps to build trust and loyalty with your customers as they will feel more confident making the purchase.</li> <li>Adding product videos to your WooCommerce gallery can improve the SEO of your website as search engines prefer websites with multimedia content.</li> <li>Product videos also increase engagement time which will directly impact the sales and revenue generation of your eCommerce store.</li> </ul> Now that we understand the impact and value of adding videos to your WooCommerce product gallery, we can move on to understand how you can do it. <h2>How to Add a Video to your WooCommerce Product Gallery?</h2> WooCommerce doesn’t support adding videos to the product gallery by default. Therefore you will be required to either use a plugin or do it manually through coding. Coding is not everyone’s cup of tea and can be difficult at times. On the other hand, plugins are easy and accessible. For this article, we will focus on how you can do this by using a plugin as it is more convenient. There are a lot of plugins for that purpose and you can choose the one you see fit. For the sake of simplicity, we will use the WooCommerce product video gallery plugin. So let’s see the process of adding videos to the product gallery. This plugin is our pick because it fulfills a few important criteria: <ol> <li>It offers a free version that works fine for most stores.</li> <li>You can use YouTube videos, which is often a better solution than trying to host them locally.</li> <li>It receives regular updates.</li> </ol> <h3>Step 1: Install the <a href="https://view.fmeaddons.com/blog/how-to-add-youtube-video-to-woocommerce-product-gallery" target="_blank" rel="noopener">WooCommerce product video gallery plugin</a></h3> The first step in the process is to install the plugin. To install the plugin go to WooCommerce marketplace and download the plugin. Once downloaded follow the instructions to install the product video gallery plugin. <ul> <li>Get the .Zip file that you downloaded from the WooCommerce marketplace.</li> <li>In the WordPress Admin panel, go to the plugins section and click on the “Add New” button.</li> <li>Upload the file that you have downloaded from the WooCommerce marketplace.</li> </ul> <h3>Step 2: Upload the videos you want to use</h3> This process will vary depending on which version of the Product Video Gallery for WooCommerce you’re using. The free version of the plugin only works with YouTube videos. That means you’ll need to use a Google account to upload product videos to the platform. To get started, go to YouTube and select the Upload option at the top of the screen. This will open your YouTube Studio dashboard, where you’ll see the option to start uploading videos. If this is your first time using the platform, we recommend checking out the blog <a href="https://www.fmeaddons.com/blog/how-to-add-youtube-video-to-woocommerce-product-gallery/" target="_blank" rel="noopener">How to add YouTube video to WooCommerce Gallery</a>. The tutorial will guide you through the process of uploading, categorizing, and configuring videos before they go public. Uploading videos to YouTube is mostly straightforward. However, keep in mind you may want to set the videos’ visibility to Unlisted if you don’t want random users to be able to find them through YouTube’s search. Videos should be published automatically. You can review them and copy their URLs from the YouTube Studio dashboard. Keep that tab open, because you’ll need it for the next step. At this point, you can go ahead and upload all the product videos you plan on using. The process might take a while, depending on your upload speed, so you may need to be patient. <h3>Step 3: Add WooCommerce video to the product gallery</h3> Now that the video is ready to go, all that’s left to do is add it to a product gallery. To get started, open the WooCommerce editor for the product you want to customize. Here’s what a product gallery looks like when editing it in WooCommerce. The editor enables you to choose a featured product image and add as many items as you want to the gallery so users can move through them. If you try adding a video file to the product gallery using the Add product gallery images, the uploader will let you (as long as it’s in a supported format). However, the video won’t work or display on the product page and you’ll only see a placeholder in the Product gallery widget. The Product Video Gallery for WooCommerce plugin adds a new Product Video URL section at the bottom of the editor page. Here, you’ll find the option to include a YouTube video by pasting its URL. <h2>Conclusion</h2> This guide taught you why you should use videos in your WooCommerce product gallery. You’ve also had step-by-step instructions for adding a video to your product pages using a WooCommerce product video plugin. When used well, video can be a massive game-changer when selling products online. Adding them to your product pages quickly and efficiently with WooThumbs for WooCommerce makes the whole process easier.