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Adding a WooCommerce product video to your store will provide a much more engaging online shopping experience and dramatically increase your conversions. But to demonstrate your product or service in a way that a photo never could, you’ll need the help of a plugin.
In an out-of-the-box WooCommerce installation, there isn’t an option to add videos to the product gallery on the single product page. Given the powerful impact of video content, you might have already spent hours looking at ways you can add it to your product pages.
The good news is, there’s no need to continue your search for an answer. In this article, we’ll explain how you can add a product video to your WooCommerce gallery in just a few steps. We'll do it using the excellent <a href="https://woocommerce.com/products/add-featured-videos-in-product-gallery/" target="_blank" rel="noopener">WooCommerce Product Video Gallery</a> plugin by Iconic.
Later, you'll also learn how to add video to the main shop and category pages.
<h2>Why adding a product video to your WooCommerce store will help you increase sales?</h2>
The statistics for video content speak for themselves. According to the latest research carried out by Wyzowl:
<ul>
<li>78% of video marketers say video has directly helped increase sales.</li>
<li>84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.</li>
<li>When consumers were asked how they’d most like to learn about a product or service, 69% said they’d prefer to watch a short video.</li>
</ul>
In the same survey, Wyzowl reported that 94% of video marketers say video has helped increase user understanding of their product or service. So if you sell a product or service that requires a little explanation, video content will be the most effective medium.
In the same survey, Wyzowl reported that 94% of video marketers say video has helped increase user understanding of their product or service. So if you sell a product or service that requires a little explanation, video content will be the most effective medium.
<h2>Scenario #1: Selling unique physical products</h2>
Let’s take pet products as an example. If you have a new dog toy that’s totally unique in some way, customers will need to see a video to understand how it works. A photo of the product, no matter how professional, will not be able to demonstrate how a brand-new product works.
If a customer fails to understand how a product works, they will be hesitant about purchasing. However, by adding video content, you can demonstrate exactly how the product benefits them. As a bonus, you’ll help customers picture themselves using your toy with their pet.
<h2>Scenario #2: Selling digital products and services</h2>
Of course, not all WooCommerce stores sell physical products. Many sell Software as a Service (SaaS) or digital products. If you operate this type of online store, then video content is even more critical.
For instance, without an explainer video, it will likely become much harder to convey the benefits of your SaaS offering. It’s no accident that 96% of people have watched an explainer video to learn more about a product or service. So, adding a video to your product page should be of the utmost priority if you are selling services online.
<h2>Scenario #3: Selling clothing and fashion items</h2>
When it comes to the fashion industry, customers like to see how the clothing moves, how it fits, and how thick or thin the material is. They don’t have catwalks for no reason!
The problem is, that these are details that are challenging to convey in a photo. For instance, a photo of a fitted shirt won’t allow customers to gauge how the fabric stretches under the pressure of movement or see the quality of the materials used.
<h2>Add video to your product gallery with WooCommerce Featured Video Plugin</h2>
While there’s no video option in the standard Woocommerce product gallery, you can easily add video content with the <a href="https://woocommerce.com/document/2-0/add-featured-videos-in-product-gallery/" target="_blank" rel="noopener">WooCommerce product video</a> plugin.
This plugin gives you the ability to embed video directly into the product gallery for maximum impact.
<h3>Adding Product Featured Video</h3>
To add a featured video, go to the product edit page for which you want to add the featured video. Scroll down to the “Featured Video” section. To add a featured video follow the steps:
<ol>
<li>Click on the checkbox to enable Featured Videos</li>
<li>Enable the “Featured Video” checkbox if you want to display the featured video as a primary thumbnail video on the shop page.</li>
<li>Choose how you want to add the featured video. You can select the following options from the dropdown menu.
<ol>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Custom URL</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Upload Video</span></li>
</ol>
</li>
</ol>
<span style="font-weight: 400;">If you choose the video upload option, you can simply upload the video by the “</span><b>choose media</b><span style="font-weight: 400;">” button. In the case of a custom URL, place a video link of </span><b>YouTube, Vimeo, </b><span style="font-weight: 400;">or</span><b> Dailymotion</b><span style="font-weight: 400;">. This video will replace the default featured image.</span>
<h3>Adding Video to WooCommerce Product Gallery</h3>
To add videos to the WooCommerce product gallery, go to the “Featured Video” section on the product edit page. You can add, edit, or remove product videos from here. While adding a video to the gallery, you choose to upload or embed a video from YouTube, Vimeo, Dailymotion, Metacafe & Facebook. You can also add multiple videos for a single product.
Follow the steps below to add videos to the WooCommerce Product gallery:
Go to WooCommerce admin panel > Products > edit product > Featured Video Tab and configure the following:
<ol>
<li>Click on the “Enable gallery” checkbox to add videos to the product gallery.</li>
<li>Checkbox “Enable Sorting” if you want to sort videos in the gallery.</li>
<li>Once enabled, you can either add a video link or upload a video to add to the product gallery.</li>
<li>You can also set the sorting order for each video that you add.</li>
</ol>
<h3>Add Videos for Product Variations</h3>
To add videos for each product variation, Go to the Product edit page > Variation and select the variation for which you want to add the product video. You can either upload the video or add a video link.
You can also add separate videos for each product variation.
<h3>Supported Formats for Uploading Product Videos</h3>
You can upload a video in any format and attach it to any product with or without a thumbnail. Some of the major supported formats are:
<ul>
<li>MP4</li>
<li>MKV</li>
<li>AVI</li>
<li>MOV</li>
<li>FLV</li>
<li>WMV</li>
</ul>
In case your video format is very rare, once purchased, contact us to get it included.