Enable Product Prices by User Roles for WooCommerce

October 6, 2023,

In this article, we delve into the process of configuring role based pricing for WooCommerce. Our objective for today is to discover automated methods for displaying distinct product prices to various users. To achieve this, we explore multiple plugins and coding possibilities. Furthermore, we analyze the impact of implementing role-based pricing alongside different pricing strategies on the performance of your WooCommerce store. Frequently, we encounter various customer categories. For instance, we might offer goods at varying wholesale and retail rates, or we may extend memberships or discounts to different customer segments. Dealing with coupon codes can be pretty cumbersome from a logistical perspective. To address this issue, one possible solution is to customize the product pricing according to WooCommerce roles. The idea behind this approach is straightforward: utilize the WooCommerce customer role as a variable to establish the product's price. Much like WordPress, WooCommerce is highly adaptable and can be expanded effortlessly. Thanks to its numerous functions and hooks, we have the ability to develop additional features using it as a foundation. Furthermore, its thriving ecosystem makes it convenient to discover plugins that cater to your specific needs. So, today we are examining various choices available for setting WooCommerce prices based on specific user roles. This includes starting with the fundamental definitions of user roles, exploring plugin alternatives, and putting into practice various pricing strategies for WooCommerce products. Additionally, we delve into methods for assessing the impacts of dynamic pricing in WooCommerce. <h2>Understanding <a href="https://woocommerce.com/document/custom-price-for-woocommerce-user-defined-pricing/" target="_blank" rel="noopener">WooCommerce prices by user role</a></h2> WordPress comes with 6 standard roles by default, and when you activate WooCommerce, you gain access to 2 additional roles. Consequently, upon WooCommerce activation, you are presented with the following choices: <ul> <li>Super Admin – For network installs, can manage all sites</li> <li>Administrator – Can manage everything on a site</li> <li>Editor – They Can manage all the content sections of a site (posts, media, pages, comments)</li> <li>Author – Can manage just their own posts, and media and see comments</li> <li>Contributor – They can create posts and media, but they can only send them to review (no direct publishing)</li> <li>Subscriber – Nothing special, just a user role</li> <li>Customer – Registered using the WooCommerce forms</li> <li>Shop Manager – Similar to an editor, but just for WooCommerce-related content</li> </ul> These roles enable straightforward user administration, granting appropriate access to those who require it. Consequently, they are invaluable for enhancing security and preventing unauthorized users from viewing or editing content. Furthermore, plugins can be employed to tailor content visibility based on user roles. As a result, training materials intended for editors, for instance, will remain hidden from regular users. However, if you wish to add more roles for customer segmentation, it's feasible to generate new ones. This not only facilitates customer segmentation but also enables tailored content management. For instance, you can establish a wholesale customer user role, granting exclusive product access or wholesale pricing to these users. Regarding content, you can restrict VIP training access to members with a specific role. Within this realm of possibilities, WooCommerce role-based pricing plays a significant role. <h2>How to Code WooCommerce prices by user role</h2> Now that we understand the significance of WooCommerce role pricing, it's time to put it into practice. If you're up for a challenge, you can make this modification using custom code. Fortunately, WooCommerce offers various hooks that we can utilize for this purpose. In short, this approach consists of 3 steps: <ol> <li>Generate a personalized WordPress user role, either through a plugin or your own code, and allocate it to your preferred users. You can employ a plugin such as User Role Editor for this purpose.</li> <li>Establish custom fields for your WooCommerce products and utilize these fields to store the reduced prices. You can conveniently incorporate custom fields into your products using a plugin like Advanced Custom Fields.</li> <li>Leverage WooCommerce hooks to implement this distinct pricing structure when the current user's role matches the one established in Step 1. We will elaborate on how to achieve this through custom coding in the following section.</li> </ol> In our illustration, we'll establish a new user role known as "wholesale_user" and proceed to set specific prices for our products through a custom field known as "wholesale_price." Since WooCommerce encompasses various product types, we must employ numerous hooks to accomplish this task. Therefore, we outline all the necessary hooks for our products and subsequently invoke an external function to execute the price modification within WooCommerce. Following this, we determine the present user role and assess whether a customized price exists for the product. If such a price exists, we retrieve and provide it as the final result. That covers the entire process! <?php // Hooks for simple, grouped, external and variation products add_filter('woocommerce_product_get_price', 'ui_custom_price_role', 99, 2 ); add_filter('woocommerce_product_get_regular_price', 'ui_custom_price_role', 99, 2 ); add_filter('woocommerce_product_variation_get_regular_price', 'ui_custom_price_role', 99, 2 ); add_filter('woocommerce_product_variation_get_price', 'ui_custom_price_role', 99, 2 ); function ui_custom_price_role( $price, $product ) { $price = ui_custom_price_handling( $price, $product ); return $price; } // Variable (price range) add_filter('woocommerce_variation_prices_price', 'ui_custom_variable_price', 99, 3 ); add_filter('woocommerce_variation_prices_regular_price', 'ui_custom_variable_price', 99, 3 ); function ui_custom_variable_price( $price, $variation, $product ) { $price = ui_custom_price_handling( $price, $product ); return $price; } //the magic happens here function ui_custom_price_handling($price, $product) { // Delete product cached price, remove comment if needed //wc_delete_product_transients($variation->get_id()); //get our current user $current_user = wp_get_current_user(); //check if the user role is the role we want if ( isset( $current_user->roles[0] ) && '' != $current_user->roles[0] && in_array( 'wholesale_user', $current_user->roles ) ) { //load the custom price for our product $custom_price = get_post_meta( $product->get_id(), 'wholesale_price', true ); //if there is a custom price, apply it if ( ! empty($custom_price) ) { $price = $custom_price; } } return $price; } ?> But if you are looking for a quick implementation of custom prices per user role, then let’s discuss some of the most useful and effective plugins. <h3><a href="https://woocommerce.com/products/custom-user-defined-pricing-for-woocommerce/" target="_blank" rel="noopener">User Defined pricing - Name your price based on user roles</a></h3> The WooCommerce plugin for user role-based pricing allows you to establish unique product prices according to user roles. Using this plugin, you have the flexibility to define varying prices for distinct user roles while also specifying minimum and maximum price boundaries. In addition, you can modify the default user roles or incorporate new ones using the WooCommerce user role addition plugin. Furthermore, this plugin grants you the ability to adjust permissions for both the default roles and any newly created ones. The WooCommerce price by user role extension provides a rule-driven system enabling you to establish custom pricing for products. It permits the creation of distinct rules and the setting of unique prices for various user roles as well as guest users. You can also employ minimum and maximum price thresholds and quantity limits to oversee product pricing. Discounts can be granted to customers according to their user roles, or prices can be increased by a specified percentage. This flexibility allows for the display of varying prices to different users, potentially boosting sales. <h3>WC Role Based Price</h3> This WooCommerce extension offers a straightforward and adaptable interface designed for implementing custom pricing rules based on user preferences. Moreover, it comes packed with numerous features that simplify expansion and the creation of additional functionalities. <h3>Booster for WooCommerce</h3> Booster is the preferred plugin for expanding the functionality of WooCommerce beyond just dynamic pricing. It offers a wide array of features, including currency conversion, global discounts, and open pricing, making it a versatile tool for e-commerce store owners looking to enhance their online shopping experience. <h3>Price based on User Role for WooCommerce</h3> This plugin is characterized by its straightforwardness. It is exceptionally lightweight and effectively fulfills its intended function. If you're seeking a swift solution for managing WooCommerce prices based on user roles, it's definitely worth considering. Moreover, this plugin also grants the capability to conceal products depending on user roles. <h2>Conclusion</h2> Today, we delved into various facets of WooCommerce dynamic pricing, exploring not only its application for adjusting prices based on user roles but also its strategic utility. This approach holds promise for marketing purposes and is straightforward to put into practice. We covered the process of implementing the code and configuring plugin settings to realize this strategy. Subsequently, we discussed how to assess outcomes using user insights. We trust you found this informative, and we look forward to our next encounter!

Enable Product Prices by User Roles for WooCommerce

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