How Do Custom Product Fields Enhance WooCommerce Product Pages?

Make your product pages less of a pain for your customers, or else struggle with decreasing conversions and sales. The experiences your product pages offer to your customers have a lot to do with their buying decisions. 

If your product page is not customized and personalized for the user, then there is a lot that you are missing out on. To customize your product page, you must add custom product fields to provide and gather useful information. The information offered through these fields boosts trust in your customers, and the information received helps you improve and customize your products according to the customer's needs. 

Keep reading this blog to explore what else these custom product fields have to offer and how these fields improve your product page. 

6 Ways To Improve Product Pages With Custom Fields

Custom product fields always serve right. Adding these required WooCommerce Product Fields where required always brings tangible outcomes for your online store. 

These are some of the ways adding an extra WooCommerce product field can improve your product page:

Display Specific Product Details 

With every product, certain details are a must to showcase to improve trust in your products. While the default WooCommerce field enables you to showcase basic product information, you can add more with custom fields. With these additional product details, you are somehow convincing the user about why your product is better than others. These fields are an ideal way to show how special and exclusive the product is. 

Use Case Example:

Consider you own a WooCommerce site to sell organic products or hand-embroidered clothing. With such product types, custom product fields can help a lot. Adding fields like “Organic” and “Hand embroidered or machine embroidered” can help you deliver much-needed detail to your store visitors. Although you can still add these details to the product description, adding the details with a custom field makes it more impactful and noticeable. 

Offer Versions Of The Same Product 

Delivering additional details about your product with different variations on the same product page becomes a challenging thing. But this is no longer a challenge when you have a plugin installed to add custom product fields to WooCommerce. You can introduce color swatches with these custom fields to display different variations of your product. Besides offering variations of the product for its color or size, you can add this field to let the customer choose the other features to add to the product out of all the available features.

Use Case Example:

The use of one such field can be understood very well for a WooCommerce site selling office chairs. By adding this additional product field, you ask the customer to choose their preferred product version. You can have a basic version, a pro version, and a premium version for the chairs you sell, with different unique features and facilities for each version. Such variations help in making quick buying decisions for the customers by exhibiting prominent features and benefits of each version. 

Share Care Instructions & Details

When you sell products that have special care instructions and usage details, then adding custom product fields becomes the need. These types of custom fields become necessary to add for products that can be affected due to environmental factors. However, these fields are also crucial to add to products required to be used in a specific way. 

Use Case Example:

If you are selling furniture online, then adding care instructions on whether it can be used outdoors or indoors is a must. With these additional WooCommerce product fields, you can deliver these custom care instructions. You can display these care instructions and usage details not only for furniture but also if you are selling any eatables or supplements, delicate clothing, or electronics. 

Display Social Proof 

Displaying social proof of the products you sell online is the best way to generate more leads. With social proof, it becomes easier to build trust in your target audience. With custom fields for WooCommerce products, you can add reviews to your products. This way the fresh customer has always an idea about how well the product is and what are the experiences of the people who have used it. This review also serves other purposes, like getting the customer's response to any queries and suggestions to improve the product. 

Use Case Example:

Adding such custom fields becomes crucial for businesses that sell products like skincare or any other dietary items. If you sell skincare products online, then building social proof for these products by adding custom fields and gathering your customer reviews makes your products more trustworthy. Similarly, for selling dietary products or supplements, one such field can leave a significant impact on store visitors and generate leads for you. 

Improve Cross-Selling 

Having custom fields that let your customers add on to the primary product is a haven. By suggesting other complementary products and add-ons to the actual product, you can upsell. Such types of fields always boost your sales, and that too effortlessly. These fields contain product details, features, and other elements that can help in upgrading the primary product. 

Use Case Example:

Let's consider a WooCommerce store selling VR headsets. These VR headsets offer specific functionality, and with the additional and complementary items, their functionality can be enhanced. By using custom product fields, you can suggest relevant products like adapters, lenses, eye care, controllers, headphones, and more. You are upselling such products for which you may struggle to sell individually. 

Allow Product Customization

The most important reason why adding custom product fields becomes necessary is to offer customization options to your customers. These custom fields are not just a source for you to showcase important product details but also to gather details from your customers. You are letting your customers customize their orders by telling you the specifications. By using a plugin like Ultimate Custom Product Fields, you can provide an extensive range of field types to get customized instructions. 

Use Case Example:

For every type of online solution, this is an ideal way to enhance the product pages. However, we can understand the need for such fields well by taking the example of a jewelry store that sells online. With this customization to your product page, you can get special instructions about what add-ons your customers like with the jewelry. If you offer to engrave text on the jewelry, you can get details of what they want to engrave and which style they prefer. 

Revamp Your WooCommerce Product Fields!

Avoid the unnecessary mess on your product page by adding fields that have no impact on the buying decisions of the customers and your sales. 

Revamp your product pages with the Woocommerce custom product field plugin and add the required fields that have the potential to boost your sales and offer a customized user experience.